Your dental marketing is driving calls, but which campaigns are actually bringing in new patients worth $2,000+ in lifetime value?
From scheduling new patient appointments to answering questions about treatment and billing, phone calls are a crucial part of daily operations. But how do you know if your marketing efforts are actually driving those calls?
This is where dental call tracking comes in.
What is Dental Call Tracking?
Call tracking is a marketing tool that helps you monitor, analyze, and manage phone activity in your practice. It works by assigning unique, trackable phone numbers to your different marketing campaigns, such as Google Ads, social media, print ads, or your website.
When a potential patient calls one of these numbers, the system forwards the call to your main office line, allowing your front desk staff to answer it as usual.
The software records key data about the call, including:
- The marketing source that prompted the call (e.g., a specific ad or webpage).
- The date and time of the call.
- The caller's location.
- The duration of the call.
This process provides a clear link between your marketing spend and the calls you receive, helping you understand what is truly working to attract new patients.
How Does TrackNotion's Technology Empower Dental Practices?
TrackNotion is designed to provide dental practices with a comprehensive call tracking solution that goes beyond basic metrics. Here's how it can help you grow your practice:
Transcription and Call Scoring
TrackNotion's AI-powered tools not only transcribe every call, providing a searchable record of conversations, but they also analyze the overall tone and provide a call score. This helps you gauge patient satisfaction and identify areas for improvement in your communication.
The system can also identify when patients express cost concerns about treatment plans, allowing you to follow up with financing options before they seek care elsewhere.
Identify Unhappy Patients
The call scoring feature can give a quality score to each call. You can assign negative keywords to automatically alert you if a conversation triggers them. This allows you to quickly address a negative patient experience before it leads to a bad review or lost relationship.
Seamless Text Messaging
TrackNotion offers automated text messaging capabilities that can be set up to respond to certain situations. For instance, you can automatically send a text message to a caller who had a negative experience to resolve the issue.
Marketing Optimization
By assigning a unique phone number to each marketing channel, TrackNotion helps you determine exactly which campaigns are generating the most valuable calls. This includes local SEO and Google My Business call tracking via static campaigns. This data allows you to optimize your ad spend by focusing on the most effective channels and keywords. To identify the source of calls made from your website, a number pool can be used to track visitors.
Improve Staff Performance
With call recordings and transcriptions, you can review how your front desk team handles calls and identify areas for training and improvement. This helps you improve communication skills and customer service, ultimately leading to higher patient satisfaction and conversion rates.
Common Dental Call Tracking Mistakes
- Using generic phone numbers for all campaigns: Without unique numbers, you can't accurately attribute calls to specific marketing efforts.
- Not tracking offline marketing: Signage, flyers, business cards, or radio ads should all have trackable numbers to measure their effectiveness.
- Not using a number pool for your website: Using a number pool helps identify calls made from your site, but it's important to ensure the pool is large enough to account for your website's overall traffic.
Important Considerations for Dental Call Tracking
When choosing a call tracking solution, it's crucial to select one that prioritizes patient privacy and compliance. TrackNotion adheres to consumer privacy standards and avoids pulling invasive personal information.
Call tracking for healthcare organizations must be HIPAA-compliant, ensuring that sensitive information is stored securely.
By implementing a robust solution like TrackNotion, you can transform your phone calls from a simple communication tool into a powerful data source for smarter marketing, improved patient care, and a more efficient practice.
Try TrackNotion today. Get started with a free 14-day trial now.