Captures rich call data
What Your Call Tracking Should Actually Measure
You're getting calls – that's a good start.
But if you only know call volume, you're missing the big picture. Was it sales, support, or spam? The real value lies in understanding what happened on each call.
Here's how to identify the call metrics that drive real business decisions.
Subscribe for expert tips for using call tracking to make your business more profitable!
Beyond Basic Call Counting: The Iceberg Effect
Call volumes only show the tip of the iceberg. Basic call tracking tells you “50 calls came in.” Advanced call intelligence tells you “12 qualified leads called from Google Ads, 8 scheduled appointments, and your top rep converted 75% of them”.
The 6 Call Metrics That Actually Matter
CALL SOURCE ATTRIBUTION
Pinpoint what’s actually working—and invest there.
CAll Outcome
Filters real leads from noise. Sharpens your sales and marketing focus.
CALL QUALITY SCORING
Scores calls based on sentiment, keywords, and intent, to let you know which calls were worth it—and why.
CONVERSION TRACKING
Connects calls to sales, bookings, or sign-ups.
RESPONSE TIME
Measures how fast calls are answered.
STAFF INSIGHTS
Tracks agent performance to reveal who’s closing—and who needs support.
Subscribe to learn more about key metrics that save your business money!
Essential Non-Negotiable Call Intelligence Features
Reports on the metrics you actually care about
Seamless CRM and marketing platform integration
Watch Out For Red Flags
Basic call counts, clunky reporting, and manual tagging.
Additional dev work is needed to implement with your current CRM.
Explore TrackNotion's Call Intelligence Features
Ready to stop counting calls and start understanding them?
Sign up for a free trial to see how our advanced call tracking marketing features and comprehensive call center tracking transform your business.
Explore TrackNotion's Call Intelligence Features
Ready to stop counting calls and start understanding them?
Sign up for a free trial to see how our advanced call tracking marketing features and comprehensive call center tracking transform your business.