Call tracking software has evolved from a simple tool to monitor phone calls into a sophisticated platform providing invaluable insights into marketing performance, customer behavior, and sales team efficiency.
In 2025, robust call tracking solutions are more critical than ever for businesses looking to optimize their strategies and gain a competitive edge.
We’ve compared the top call tracking software for 2025 to help you choose the best fit for your specific business needs.
Top Call Tracking Software Options in 2025: Our Comparison
Here's a comparison of some of the leading call tracking software options available in 2025:
TrackNotion
TrackNotion offers a robust call tracking solution with a focus on elevating your business's marketing efforts, data analytics, and customer communications. It compiles collective data over time, empowering you to leverage valuable insights gained and transform them into customized solutions.
TrackNotion provides features like call recording and transcription, reveals the source of a call, scores and analyzes sentiment, automates SMS capabilities, and integrates with HubSpot and Zapier.
It assigns unique phone numbers to different marketing channels for easy call source attribution and allows for keyword tracking.
Key Features:
- Call recording/transcription
- Call quality monitoring
- Call attribution with dynamic number insertion
- AI tone assessment
- Call quality notifications and alerts
- Industry-specific solutions for healthcare, dental practices, agencies, law practices, and more.
Pricing: Free trial available, plans starting at $24.95 per month, up to $229.95 per month for the Platinum plan. No contracts.
Pros: User-friendly interface, strong AI capabilities for sentiment analysis, and seamless integration with HubSpot and Zapier.
Cons: Doesn’t have the agency partner tools yet, and integrations are somewhat limited in comparison.
CallRail
Widely recognized for its comprehensive marketing attribution features, CallRail is a popular choice for small to medium-sized businesses and marketing agencies. It offers robust call tracking, lead management, and conversation intelligence tools.
Key Features:
- Dynamic number insertion
- Call recording
- Transcription
- Lead scoring
- Integrations with major marketing platforms
Pricing: Plans start from $50 per month and up to $150 per month for the Call Tracking Complete plan ($135 per month if billed annually, additional usage fees may apply).
Pros: User-friendly interface, strong focus on marketing ROI, extensive integration options.
Cons: Can become expensive for very high call volumes, some advanced features are in higher-tier plans.
WhatConverts
Known for its multi-channel lead tracking capabilities, WhatConverts allows businesses to track leads from calls, forms, chats, and e-commerce transactions. It emphasizes lead value and provides detailed marketing attribution reports.
Key Features:
- Call recording
- Dynamic number insertion
- Form tracking
- Chat tracking
- Lead scoring
- Integration with Google Analytics and Ads.
Pricing: Free trial available. Call Tracking plans start at $30 per month. Other plans with more features are available at higher prices.
Pros: Comprehensive lead tracking across multiple channels, strong focus on marketing attribution, and lead value.
Cons:The Interface might feel slightly less intuitive compared to some competitors, and pricing can increase with more advanced features and tracking.
CallTrackingMetrics
This platform offers a comprehensive suite of call tracking and contact center features, making it suitable for businesses of all sizes, including global operations. It stands out for its extensive integration options and customizable features
Key Features:
- Call recording
- Dynamic number insertion
- Intelligent call routing
- CRM integrations
- Advanced analytics
- Contact center functionalities
Pricing: Plans start at $65 per month (billed annually), with the Enterprise Plan going for $1,999 per month.
Pros: Highly customizable, broad range of features, strong integration capabilities, suitable for global businesses.
Cons: Can be more complex to set up and manage due to the extensive feature set, pricing can be higher for advanced plans.
Invoca
Focusing on AI-powered conversation intelligence, Invoca helps marketers understand which campaigns are driving inbound calls and how those calls are converting. It provides actionable insights and predictive call scoring.
Key Features:
- AI-powered call analysis
- Real-time alerts
- Enterprise-grade security
- Multi-location call attribution
- Predictive scoring
Pricing: Primarily offers custom pricing based on business needs and call volume.
Pros: Advanced AI capabilities for deep conversation analysis, strong focus on marketing optimization and revenue growth.
Cons: Pricing can be higher and less transparent compared to other options, may be more suited for larger enterprises.
Key Comparison Criteria for Call Tracking Software
When evaluating call tracking software, several factors should be taken into account to ensure you select a solution that aligns with your business objectives:
Core features:
- Call Recording and Playback: Essential for quality monitoring, training, and ensuring compliance.
- Call Attribution (Source Tracking - Dynamic Number Insertion): Crucial for understanding which marketing efforts are driving calls and conversions.
- Call Routing and Forwarding: Allows you to direct calls to the right team or department, improving efficiency and customer satisfaction.
- Reporting and Analytics (Key Metrics): Provides insights into call volume, duration, caller demographics, and more, enabling data-driven decision-making.
- Call Tagging and Categorization: Helps organize and analyze calls based on specific criteria, such as lead quality or call outcome.
- Lead Scoring and Qualification: Automates the process of identifying high-potential leads based on call data.
Advanced features:
- AI-Powered Features (Transcription, Sentiment Analysis, Keyword Spotting): Offers deeper insights into call content, customer emotions, and key discussion points.
- Integration Capabilities (CRM, Marketing Automation, Analytics Platforms): Enables seamless data flow between different business tools for a unified view of customer interactions.
- Multi-Channel Tracking (Calls, Forms, Chats): Provides a holistic view of customer engagement across various communication channels.
- Customization Options: Allows you to tailor the software to your specific workflows and reporting needs.
- Mobile App Availability: Offers flexibility and accessibility for managing call data on the go.
Ease of Use: A user-friendly interface and intuitive navigation are crucial for maximizing adoption and minimizing training time.
Pricing and Plans: Consider your budget and the scalability of the pricing structure as your business grows. Look for transparent pricing and understand what features are included in each plan.
Customer Support: Reliable and responsive customer support is essential for addressing any issues and ensuring a smooth experience.
Compliance and Security: Especially important for industries handling sensitive information, ensure the software meets relevant compliance standards and has robust security measures in place.
Factors to Consider When Choosing Call Tracking Software
Choosing the right call tracking software requires careful consideration of your specific business needs and goals. Ask yourself the following questions:
- What are your primary goals for using call tracking software (e.g., improving marketing attribution, enhancing customer service, ensuring compliance)?
- What is your budget for call tracking software?
- What features are essential for your business operations?
- What other software platforms do you need the call tracking software to integrate with?
- How important is ease of use for your team?
- Do you require advanced features like AI-powered analysis or multi-channel tracking?
Take advantage of free trials and demos offered by different vendors to get a hands-on feel for the software and determine which platform best meets your requirements.
Conclusion
Ready to experience the power of call tracking?
TrackNotion offers a comprehensive suite of features, including AI-powered analytics and seamless integration with your favorite marketing tools, to help you gain valuable insights from your phone calls.
Start your free trial today to see how TrackNotion can transform your business communication and provide you with a competitive edge in 2025!