Every day, your dental practice can lose thousands in potential revenue. The culprit? Unanswered questions about what happens during your phone calls.
Research indicates that for every 100 new patient calls, only 68% are answered, and of those, only 42% result in appointments. This can mean a practice loses 71 potential new patients for every 100 calls received.
Missed calls are a significant issue, with dental practices in North America missing around 20% of inbound calls from new patients.
These interactions are the front door to your practice, the first impression a new patient has of your care, and a primary channel for booking high-value procedures.
Most practices, however, lack the data to understand these critical moments, leaving them in the dark about whether marketing dollars are generating the right calls or if front desk staff are converting inquiries into appointments.
AI call tracking provides the answers, offering a revolutionary tool that delivers deep insights into patient communications.
Optimize Marketing for High-Value Procedures
Your practice likely advertises for a range of services, from routine cleanings to cosmetic whitening and dental implants.
But how do you know which ads are generating the most valuable leads?
AI call tracking solves this by attributing every call to the specific marketing campaign that drove it. You can finally see which Google Ad, social media campaign, or mailer is making the phone ring.
The "AI" component takes this a step further. Using powerful transcription models like Whisper, every call is converted into searchable text. This allows you to analyze conversations for keywords related to high-value services.
You can instantly see which campaigns are generating the most inquiries for "implants," "veneers," or "Invisalign," allowing you to maximize your ROI by focusing your budget on the channels that attract the most profitable patients.
Train Your Front Desk to Perfection
A positive and professional front desk experience is crucial for patient retention and acquisition. AI call tracking provides the tools you need to train your staff to perfection.
With call scoring, you can automatically analyze and grade interactions. The first version of this feature has been deployed; it provides a score and an explanation based on keywords used in the conversation.
This allows managers to quickly identify which calls were successful and which may require a follow-up or a coaching session.
You can answer key questions with data: Did the receptionist successfully book the appointment? Were they empathetic with a nervous patient? Did they mention the new patient special?
AI-driven insights help improve your booking rate and ensure every patient has an outstanding first impression of your practice. With features like call scoring, you can automatically analyze and grade interactions, receiving a score and explanation based on keywords used in the conversation.
This allows managers to quickly identify which calls were successful and which may require a coaching session, leading to reduced call handling times and improved booking rates.
You can also answer key questions with data, such as whether a receptionist successfully booked an appointment, was empathetic with a nervous patient, or mentioned a new patient special.
Ensure HIPAA Compliance with Intelligent Security
Leveraging powerful analytics in a healthcare setting requires an unwavering commitment to patient privacy. This is where AI call tracking provides a critical advantage. Maintaining HIPAA compliance is non-negotiable, and protecting patient data is a top priority.
To address this, TrackNotion has prioritized the development of AI-powered tools that automatically remove sensitive personal information from call transcripts.
This model is designed to find and redact Protected Health Information (PHI) and other personal details. This intelligent security feature allows your practice to benefit from powerful call analytics while mitigating risk and upholding the highest standards of patient confidentiality.
The Future of Practice Management
AI call tracking transforms your practice's phone system from a simple utility into a powerful engine for business growth.
With clear insights into marketing performance, staff effectiveness, and the overall patient experience, you can make data-driven decisions that increase revenue and improve care.
It’s the future of modern dental practice management.
Ready to see the future of practice management? TrackNotion transforms your practice's phone system into a powerful engine for business growth, providing clear insights into marketing performance, staff effectiveness, and the overall patient experience.
Try TrackNotion today. Get started with a free 14-day trial to learn how our AI-powered platform can help you grow your dental practice.