You know calls are crucial for your business, and you suspect they aren't converting as effectively as they could be.
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Call tracking connects inbound phone calls to their marketing source – from Google Ads, social media, or direct website visits. But there’s a big difference between basic and advanced solutions:
Knowing you received “112 inbound calls” but only had “7 bookings” doesn’t tell you where the drop-off happened.
You need call disposition data – was it qualified? Did it book? Without this, you’re missing critical insights about lead quality and ROI.
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What to look for: Can it connect with your CRM (Salesforce, HubSpot), marketing platforms (Google Ads, Meta) and analytics tools?
Why it matters: Seamless integration eliminates manual data entry.
How to verify: Ask about call attribution methods. Do they use dynamic number insertion? How do they handle spam calls?
Why it matters: Bad data = bad decisions.
What to look for: Does it track call outcomes (booked, unqualified, follow-up)?
Why it matters: You need to understand the "why" behind performance to optimize.
Red flags: Solutions requiring extensive coding, lengthy setup, or complex integrations.
Why it matters: Quick setup = faster ROI.
What good support looks like: Responsive service, comprehensive resources, and proactive help.
Why it matters: Good support maximizes your investment.
“What CRMs and marketing platforms do you integrate with natively?”
“Can you demonstrate how call data flows into my existing systems?”
“How do you ensure accurate call attribution?”
“What measures are in place to filter out spam calls?”
“What call outcomes can your system track beyond duration?”
“What measures filter out spam calls?”
“What’s the typical setup time for our business size?”
“What training resources do you provide?”
Framework: Create a scorecard based on the 5 criteria. Rate each vendor’s strengths and weaknesses.
Timeline: Consider your implementation timeline and prioritize efficient onboarding.
Next steps: Review demos, check references, ensure long-term alignment.
Ready to move beyond basic call counting and gain actionable intelligence from every customer interaction? We can help.
Sign up for a free trial of TrackNotion and see how our smart call solutions help you track disposition, not just duration, and turn calls into customers.
Ready to move beyond basic call counting and gain actionable intelligence from every customer interaction? We can help.
Sign up for a free trial of TrackNotion and see how our smart call solutions can help you track disposition, not just duration, and turn calls into customers.