Your Google Ads dashboard shows 100 conversions. Your clients' sales teams closed 150 deals. Where's the disconnect? For the agencies running high-stakes campaigns, the most valuable conversions often happen offline—specifically, on the phone.
Without a robust call tracking AdWords integration, you're operating blind, missing a significant piece of the puzzle, and potentially, failing to maximize your clients' return on ad spend (ROI).
Standard Google Ads tracking provides valuable data, such as clicks and website conversions, but it can't tell you the full story of what happens on a phone call. That's where TrackNotion comes in.
We connect your online ad campaigns to your offline phone calls, providing a comprehensive view of your marketing performance—from clicks to conversations to conversions.
The Missing Link: Why Traditional Tracking Isn't Enough
Google Ads offers some basic phone call conversion tracking, but it has limitations. It can track calls from call-only ads, call assets, or a phone number on your website using a Google forwarding number. But, the tracking often only indicates that a call was made, it's blind to whether it was a wrong number or a sales call.
However, this data is often limited to call duration and source, and it can be difficult to connect a call to a specific sale or a high-quality lead. This is especially true for agencies that need to provide granular data to their clients.
This is where a third-party solution is essential. By integrating a dedicated call tracking platform with your Google Ads account, you gain deeper insights and more control over your data, enabling true offline conversion tracking.
TrackNotion provides a full suite of features to ensure you're not just counting calls, but also understanding them.
The TrackNotion Advantage: Turning Clicks into Insights
Our call tracking platform goes beyond simply counting phone calls. We provide the tools you need to analyze and optimize your campaigns for maximum ROI.
Accurate Phone Call Attribution
Instead of using a single number for all channels, TrackNotion uses Dynamic Number Insertion (DNI). This technology automatically swaps the phone numbers displayed on your clients' websites based on their session.
This means each visitor from a different Google Ad, keyword, or campaign sees a unique tracking number, allowing you to attribute every call with precision and understand exactly which efforts are driving results.
Pause campaigns generating low-quality leads and double down on the keywords driving actual sales calls.
Deep Call Analytics and Call Quality Scoring
Our system automatically records and transcribes every call for your records. Each call is also given a sentiment score. This allows you to measure caller mood and intent, providing valuable insights into the quality of the lead. This call quality scoring is essential for reporting the true value of your campaigns to your clients.
Qualify Leads Automatically
Your clients don't waste time on irrelevant calls. TrackNotion enables you to define a minimum call length to count as a conversion, filtering out spam or short, unproductive calls.
You can also set up keyword tracking, assigning a score value to relevant keywords spoken during the call. If a negative keyword is used, you can be automatically alerted.
Optimize Your Ad Spend
With our detailed data, you can see which ads and keywords are generating high-quality, high-value leads for your clients. This enables you to optimize your bids and budgets based on real conversion data, ensuring your advertising spend is turning into revenue.
Measure True ROI
To truly calculate ROI, you need to know which calls are leading to sales.
Connect TrackNotion to Google Ads in just a few clicks—no developer required
Define which calls count as conversions based on your criteria: call duration, sentiment score, or any combination. For example, you might only send calls longer than 60 seconds with positive sentiment to Google Ads as conversions.
This qualified call data automatically flows back to Google Ads, enabling Smart Bidding to optimize for phone calls that actually convert—not just clicks. Both Standard and Enhanced Conversions are supported.
You then assign a value to each call conversion on Google Ads, based on the average sale amount, giving you a concrete understanding of the financial benefits of your Google Ads campaigns.
Why Agencies Choose TrackNotion
This complete picture helps you justify your ad spend and make more informed decisions. Specifically, agencies rely on TrackNotion for:
- Client Transparency: Providing irrefutable evidence that your Google Ads budget is driving high-value conversations, not just clicks.
- Scalable Optimization: Using automated lead qualification and call quality scoring to quickly optimize campaigns across dozens of client accounts.
- Competitive Edge: Offering a level of offline conversion tracking and phone call attribution that basic Google Ads reporting simply can't match, securing your position as a top-tier agency partner.
Get the Full Picture with TrackNotion
The era of guessing which ads are working is over. By integrating TrackNotion with your Google Ads, you can gain a complete, data-driven view of your customer journey and maximize the return on your clients' ad spend.
Stop guessing and start measuring.
Get started with a free 14-day trial today to see how TrackNotion can transform your Google Ads strategy.